***Press Release***
Aloha from OPI!
OPI
Launches Hawaii Collection Featuring Twelve New Nail Lacquer Shades for
Spring/Summer 2015
Hawaii Collection by OPI brings
the fresh, bright colors of its namesake islands to nails and toes for Spring/Summer 2015. This new collection
features a palette ranging from muted tones of mint, peach, pink and nude to
bolder hues of coral, green, purple and gold to deep tones of mauve, violet,
brick red and shimmery blue.
“After
the long months of winter, women are eager to embrace color – from soft pastels
to bold accents to gleaming metallics,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “Caught in a perpetual state of spring, the
Hawaiian islands were the ideal inspiration for this year’s seasonal
collection. OPI looked toward the
surf, sand and sunsets found at Hawaii’s beautiful beaches, as well as the
islands’ lush greenery, tropical flowers, and colorful fish, to create 12 fresh
new nail shades.
“Printed,
flowing fabrics dominated spring runways, with patterns and graphics in both
bold and muted hues. Warm, ethereal neutrals in shades of rose, peach and mint
added a soft, feminine note,” continues Weiss-Fischmann.
“That’s Hula-rious!, a pastel mint
green from the Hawaii Collection,
was seen at Charlotte Ronson’s Spring/Summer 2015 New York Fashion Week show;
this shade was used to create a cutout half moon manicure that complemented the
designer’s youthful presentation.”
Hawaii Collection by OPI includes
the following shades in both nail lacquer and GelColor formulas:
That’s
Hula-rious!
This pastel mint green makes me dance with joy!
My
Gecko Does Tricks
Being
bright and pearly green is just one of its talents.
Do You
Take Lei Away?
On
second thought, I can’t wait – I need this creamy nude now!
Is Mai
Tai Crooked?
Get it
straight – this fruity orange crème is fabulous!
Go with
the Lava Flow
You can
feel the heat shimmering off this golden red.
Aloha
from OPI
Let’s
give a warm island hello to this bright creamy coral!
Suzi
Shops & Island Hops
A light
and happy pink that’s the perfect traveling companion.
Just
Lanai-ing Around
This
dark, creamy mauve says “hang loose!” in style.
Hello
Hawaii Ya?
In this
gorgeous, dusky purple, I’m doing just fine.
This
Color’s Making Waves
This
shimmery, lagoon blue has got heads turning.
Lost My
Bikini In Molokini
With
this reef-inspired purple, what’s one bikini more or less?
Pineapples
Have Peelings Too!
The
heart of the matter lies in this gold shimmer with colorful sparkle.
Beginning
February 2015, eight of the new Hawaii
Collection shades will be added to The
OPI Color Palette by Clark+Kensington® paint in over 3,200 Ace
Hardware stores across the United States. The following Hawaii nail lacquer hues will be formulated as paint colors
exclusively in Clark+Kensington, the premium line of paint+primer in one,
available at The Paint Studio® at Ace: That’s Hula-rious!, Do You
Take Lei Away?, Is Mai Tai Crooked?, Aloha from OPI, Suzi Shops & Island
Hops, Just Lanai-ing Around, Hello Hawaii Ya?, and Lost My Bikini in Molokini. For additional
retailer information or to locate your neighborhood Ace Hardware, please visit www.clarkandkensington.com.
Hawaii nail
lacquer shades each feature OPI’s
exclusive ProWide™ Brush for the ultimate in application. Hawaii Collection by OPI will be available in both nail lacquer and GelColor formulas beginning February 4,
2015. Nail lacquers will retail for $9.50 ($11.50 CAN) each at
Professional Salons, including Beauty Brands, Chatters, Dillard’s, Regis, ULTA
and ulta.com. GelColor is an
in-salon, professional service only. Prices depend on the salon and range from
$28 - $38 for a manicure and $35 - $45 for a pedicure.
OPI is guaranteed
only when purchased through authorized professional beauty outlets and prestige
stores, not from a drugstore, supermarket, mass outlet or other unauthorized
source. For
more information, please call Tractenberg
& Co. 212.929.7979. Follow OPI on Twitter and Instagram @OPI_PRODUCTS
and go to Facebook
to become a fan!
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