“Fall” into Glitter! Two new OPI DS shades.

OPI Offers Two New Diamond Dust-Infused Designer Series Nail Lacquers for Fall 2011

Two new shades will be joining the Designer Series by OPI collection this upcoming fall – DS Temptation and DS Bold.  Designer Series shades include vivid hues and sparkling, glitter-packed textures featuring OPI’s diamond-dust formula.

            “This Fall, bold and rich colors like purple and red will be used as accent shades, adding a pop of pigmented color to any look.  Designer Series lacquers enhance these colors with intense shimmer and unique texture,” says Suzi-Weiss Fischmann, OPI Executive VP & Artistic Director. “Adding dazzling diamond-dust and saturated color to these trendy hues makes a bold, high-fashion statement.”

            The two new shades added to the Designer Series line join nine other existing shades and Designer Series Top Coat, including:

NEW! DS Temptation

A provocative sparkle of deep purple

NEW! DS Bold

A brilliant sparkle of rich, shimmering red

All Designer Series by OPI products contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide^™ Brush for the ultimate in application. 

DS Temptation and DS Bold will be available beginning September 2011 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($15.95 CAN) suggested retail for each color.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!